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מי אנחנו


MEET THE LAST WORD

The Last Word is a creative boutique where overcaffeinated word nerds and marcom mavens help you get your message across. We love helping clever people get their big ideas off the ground and make their vision come alive.

We work with individuals, non-profits, educational institutions, entrepreneurs, small businesses and start-ups to identify their target audience, develop content and say what they want to say, clearly and effectively. From brainstorming to strategizing to execution, we're here to help you bring your concept to life - and to the world.


WHO STARTED THIS AND WHY

Temima Fruchter is a word nerd who has found a way to use her passion and pedantry to assist others and make a living in the process. That, briefly, is how The Last Word was born.

With postgraduate degrees in English, publishing studies and sociolinguistics, a flair for marketing communications, design and finding the right people, Temima has helped many a project fall into the right hands and succeed.


The difference between the right word and the nearly right word is the same as that between lightning and the lightning bug.

~Mark Twain


How can we help you?


Writing

The Last Word covers all your copywriting needs, from print collateral to web copy, LOIs to grant requests, business proposals to reports, and speeches to articles. You never get a second chance to make a first impression. The Last Word will help you get it right the first time. Contact us to find out how.

Editing

Editors have often been described as midwives who "deliver" your ideas. Our SA- and UK-qualified editors are here to improve your documents, from books to academic papers to ads to annual reports, ensuring that your brilliant (or even half-baked) ideas come across clearly and effectively. Don't worry - we speak American, too :-). Contact us to discuss your project.

Translation

The Last Word provides expert Hebrew-to-English and English-to-Hebrew translation. Our Whorfian view that each language has its unique worldview underscores our translation practice. Our experienced translators use advanced tools and translation memory software to ensure your translations are uniform across texts. Contact us for more details.


Strategizing

Baseball legend Yogi Berra said, "If you don't know where you're going, you might wind up somewhere else." The Last Word helps you formulate your mission statement, identify your target audience, map our your strengths, weaknesses, opportunities and threats, hone in on unique selling points, and focus on marketing communication that works for your target audience(s). Contact us to schedule a consultation.

Bringing Your Project Together

You've got your mission statement, SWOT analysis, and USPs. Now what? We work with graphic designers, web builders, commercial photographers and other gifted professionals to ensure you've got the right people on board to get your message across. From branding to print collateral to presentations for boards, donors and angel investors, The Last Word is your one-stop marcom shop. Contact us to discuss your project.

Lecturing

As part of her work and academic research, Temima lectures on language and sociolinguistics at academic institutions and professional conferences. Lecture topics include the Judaic Conception of Language; Language, Culture and Ideology; Language, Politics and Power; Linguistic Relativity in Language Planning and Policy; Language in a Globalized Era; Slang and Jargon, Bridging and Bonding. Contact us for bookings.


You write to communicate to the hearts and minds of others what's burning inside you, and we edit to let the fire show through the smoke.
~ Arthur Plotnik

Why do people recommend us?

Because we're nice to work with and good at what we do.
And because we go the extra mile to ensure your work makes you (and us) proud.


  • I've been on the lookout for that writing genius who understands the message in the source language and can transmit it in the target language, someone who understands who the target audience is and what is the best way to reach them. Thankfully the search is over. For English content, The Last Word is the address.

    Efrat Yaffe
    Cafe Veyafe Studio - cafe-veyafe.com
  • I recommend The Last Word for translation as well as editing in the business environment. Temima accurately assessed my needs and edited the text with sensitivity to cultural differences.
    The service was pleasant and efficient and deadlines were met, all with a smile and good feeling.
    I highly recommend The Last Word, especially in contexts of cross-cultural communication.

    Avraham Asaban
    Director, Cross-Sector Dialogue, Sheatufim – The Israel Center for Civil Society
  • Temima's work is of the highest professional level, in terms of her writing skills as well as her analytical abilities and broad Torah knowledge. The combination of these abilities ensures that the work which she does is of the highest standard, both from a literary as well as content point of view.
    Her assistance to me has been invaluable and I can sincerely and wholeheartedly recommend her services to all.

    Rabbi Dr. Warren Goldstein
    Chief Rabbi of South Africa
  • I contacted The Last Word to help me put together a business description for a new Internet concept being developed, to explain the business model to development companies and investors. What surpassed my expectations the most was Temima's inherent understanding of my business and her astute suggestions on how to improve it, including branding ideas and concept development.
    It's amazing how much energy and interest was incorporated into the document, without losing its business tone. Temima invested considerable more time than what I think was originally expected and didn't budge from her original price quote.
    I will definitely work with The Last Word again.

    Mordechai Hermelin
    Entrepreneur
  • Temima Fruchter is a pleasure to work with. With her excellent writing and editing skills, combined with her eye for detail, she is the ultimate secret weapon in the struggle to rise above the static of mediocre writing that competes for our attention. Whatever your writing or editing needs, The Last Word will make sure you have the last word, every time.

    Etan Katz
    Sofer STAM - www.stamink.com

Who we like to work with


Visionary people who think big, strive for excellence, and recognize the value of good work.

Contact Us



And remember...

It's not what you say. It's how you say it.